Custom status page branding

Why you need it

The default status page is clean, but it's also generic. The moment a prospect or customer lands on it, the visual cues tell them they're looking at a shared vendor template. Custom branding fixes that without dragging you into a CSS project.

• Your logo on every page. Upload a PNG or SVG once; it renders at the top of the status page, on the subscriber confirmation email, and on the PDF report.
• Three brand colours per theme. Primary, accent, and background — applied in real time with a live preview pane so you see exactly what visitors will see.
• Curated font and base size. Pick from a short, hand-picked list of typefaces that render reliably everywhere, plus a base font size to match your house style.
• Semantic colours stay safe. Down stays red and Degraded stays amber — your brand colours can't accidentally make an outage look like good news.
• Downgrade-safe. Drop back to Free and your saved brand stays in the database; re-upgrade and everything is exactly where you left it.

Where it pays off

Branding earns its keep the moment the page faces customers:

• SaaS with a paying customer base. The status page is part of the product experience — it has to look like the product.
• Paired with a custom domain. Brand plus hostname together make the page indistinguishable from a first-party surface; it stops reading as "a tool they bought."
• Multi-product workspaces. Each status page carries the brand of the product it covers — no generic shared template across unrelated product lines.
• White-label resellers. Every reseller runs under their own visual identity, on their own hostname.

Not the right tool when: you want to write your own CSS and rearrange the page layout — StatusPulse gives you brand controls, not a full theme editor. The structure of the page stays consistent so customers recognise it instantly.

Related

• Status pages
• Custom domain
• Multi-language pages & reports
• PDF reports
• Incidents & alerts